Psy Racks Up One Billon Views On YouTube
The video, which pokes fun at the rich socialites living in the Gangnam area of Seoul, has not only inspired a new dance style but also spawned parodies and copies. The success of the song has also shone a new spotlight on K-Pop, the Korean music genre that kicked off more than a decade ago but only a few years ago began to make waves internationally.
Previously, the Korean singer had released five studio albums but none had been a hit in the West. Since his video went viral and began to draw international attention, Psy has become a global sensation, performing with Madonna and other stars. He's also inspired flashmobs, one scheduled to be held New Year’s Eve at the Brandenburg Gate.