Twitter Sparks Discontent In Ad Pitch Ramp-Up
TWITTER, which carries some 400 million messages a day, will begin allowing advertisers to directly target users based on data revealed in their tweets. Twitter says it will begin to actively sift through what each user is tweeting and reading to find out what their interests are. Twitter is valued at some $8 billion but analysts expect it to make less than $300 million in revenue in 2012, a situation it hopes ramping up its advertising strategy will change.
The move, however, has sparked protest from Silicon Valley over a Twitter crack down on how third party services can use its content. Software developers, who want Twitter to remain a neutral media platform, have launched App.net, a Twitter rival supported by a $50 membership rather than ads.