BBCWW and CCTV in Story Pact

UK public broadcaster BBC’s commercial arm BBC Worldwide has inked a three year deal with China’s Central Television (CCTV) to set up a centre for story development.

The aim is to bring together UK and Chinese creative talent to develop documentaries for TV and possibly other platforms. The focus will initially be Chinese and Asian markets but the deal is also aimed at  projects that might travel globally.