DreamWorks Animation Inks Groundbreaking Netflix Pact
IN a groundbreaking agreement on several fronts, DreamWorks Animation has signed a multi-year pact with Netflix, the world’s largest internet television outfit.
The deal will make Netflix the premiere home of new original series from DreamWorks Animation, the creators of global box office hits such as Shrek, Madagascar, How To Train Your Dragon and Kung Fu Panda.
It is the first time the characters from DreamWorks Animation’s biggest box office hits will be introduced into the television market as a branded collection of shows. The agreement gives Netflix more than 300 hours of original new content tied to characters from box office hits, upcoming films and the Classic Media library that DreamWorks picked up in 2012.
Jeffrey Katzenberg, DreamWorks Animation CEO, called the pact “an unprecedented commitment to original content in the internet television space.”
The deal is part of a major initiative by DreamWorks Animation to expand its television production and distribution worldwide. Netflix chief content officer Ted Sarandos said the arrangement will allow Netflix to bring DreamWorks characters to 40 territories and set the stage for further cooperation in original content and expansion into new markets.