Oz Drama Production Up But Not For TV Or Kids
KEY funding body Screen Australia has reported a 25% increase in drama production in the 2011/2012 fiscal year although TV drama production slid by 13%.
US$646 million [AUD 623 million] was spent on TV and feature films such as The Great Gatsby and I, Frankenstein. Australia’s 40% tax rebate lured the projects to the territory. TV drama production was down by 13% year on year but expenditure on adult TV drama remained above the five-year average. Screen Australia CEO Ruth Harley noted a shift away from long form series to high quality mini-series and telemovies. Kids drama production declined sharply, partly due to a decrease in the number of co-productions but Harley added that children’s drama for 2012-2013 “looks set to show higher levels.”
Foreign activity dropped from $89 million expenditure in 2010/2011, when US TV drama Terra Nova was filming in Oz, to $51 million in 2011/12. But an increase in the PDV (post, digital and visual effects) offset from 16.5% to 30% in 2011 pushed activity in PDV to a five year high, the report noted. Among films using Australia’s PDV offset were Ted, The Hunger Games and The Avengers.