TV Backs Great Human Rights Issue

SHOULD the TV industry be drafted to push through international social change? You bet.

This year UN Special Envoy for Global Education and former UK prime minister Gordon Brown’s appearance at a high profile panel at MIPTV 2013 was aimed at enlisting the help of the global media community in bringing home the UN Global Education First Initiative. That initiative aims to have every child in the world, girls and boys, into school by 2015. Joining Brown on stage was Ziauddin Yousafzai, the father of Malala Yousafzai, the Pakistani girl who was shot in the head for protesting against the Taliban in support of education rights of all children, especially for Pakistani girls.

Brown has called the education of girls around the world “the great human rights issue of our time” and called on the TV industry to do what it can to help achieve the UN’s education first goals. He told delegates attending that event that some 61 million children in the world, mostly girls, do not have access to education. Brown was joined by social entrepreneur and former Microsoft executive John Wood, who promotes literacy and gender equality in developing countries through the charity Room To Read, David Zaslov, president and CEO of Discovery Communications, which is throwing its support behind the UN initiative, and Gucci marketing officer Robert Triefus.

Gucci has launched Chime For Change, a global campaign for women’s rights, and is also organizing a June 1 concert in London headlined by Beyonce and involving Ellie Goulding and Florence + the Machine, among others, in efforts to bring more attention to those issues.  The concert is being helped by music promoter Harvey Goldsmith and Kevin Wall, CEO of Los Angeles’ Control Room. Both were involved in putting together LiveAid and Live Earth.